
About the Boulevardier cocktail
The Boulevardier is what happens when a Negroni gets cozy with bourbon.
It first appeared in print in Harry McElhone’s Barflies and Cocktails in 1927. McElhone, the proprietor of Harry’s New York Bar in Paris, credits the drink to Erskine Gwynne - an American expat and publisher of a Parisian magazine called Boulevardier.
Gwynne swapped gin for bourbon, creating a cocktail that’s both rich and refined. It’s a perfect sipper for colder months or late-night conversations.
Why the Boulevardier Deserves a Place in Your Rotation
The Boulevardier cocktail recipe is equal parts bourbon, sweet vermouth, and Campari, though many bartenders prefer slightly adjusting the ratios depending on the bourbon’s strength.
It’s warm and robust thanks to the whiskey, with bittersweet complexity from the Campari and vermouth.
If the Negroni feels too sharp, the Boulevardier brings more depth and roundness without losing sophistication.
It’s a thinking drink; strong, elegant, and always in style.
Variations and What to Pair It With
This cocktail invites experimentation.
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Try rye instead of bourbon for a spicier edge
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Use an aged rum or Cognac for a rich, velvety variation
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Add a dash of orange bitters for a subtle aromatic twist
It pairs well with hearty fare: think grilled steak, charcuterie, roasted duck, or blue cheese. The bitterness also cuts through rich pastas or mushroom-based dishes beautifully.
Why the Boulevardier Is a Bartender’s Favorite
The Boulevardier is bold, smooth, and full of character.
It’s a cocktail for those who appreciate balance, complexity, and just a little drama in their glass.